We started our brand with a simple question in mind:
Why is it so difficult to find simple & elegant furniture that is ethically produced?
We believe that quality, style, and sustainability are essential to our everyday life. Therefore, we set on to create a different type of brand assembling a capsule collection of practical pieces of furniture that we design imagined during our expeditions all around the world (Morocco, Mexico, Indonesia, Colombia..) where we meet with local makers.
We should not waste time, space and money, so we wish for our collection to be substantial and self-sufficient.
Furniture is not only about how it looks, but also how it feels. It should be an extension of ourselves and a form of adventure, not just a convenience associated to consumerism.
It is a different way of making furniture : a balanced alliance of modernism and heritage - fifty/fifty or nos/nos as people say in Arabic.